Dr. Sana Maidullah is an Assistant Professor of Marketing at JK Business School, Gurgaon. She holds a PhD from IIT Jodhpur and has previously served on the faculty at IIM Sirmaur and Lovely Professional University. Her academic specializations span Marketing Management, Consumer Behaviour, Tourism Marketing, Digital Marketing, and Luxury Management.

Dr. Sana’s research has been published in Scopus and ABDC-indexed journals, and she has received research funding from the Ministry of Tourism, Government of India. She has built strong industry linkages with organizations including IndiGo, Air India, Sabre, Cordelia Cruises, and Thomas Cook.

Beyond academia, Dr. Sana brings an entrepreneurial perspective to the classroom as Head of Marketing, Sales and Operations at Optimum Safar, a travel venture she has led since 2016. This dual academic-industry experience allows her to enrich her teaching with real-world applications across marketing, tourism, and business strategy.