Today’s job market demands more than just academic knowledge. Employers seek digitally fluent professionals who can blend business strategy with data-driven decision-making, analytics, and tech-savvy thinking.

At JK Business School, Gurugram (JKBS), we’ve built our PGDM and BBA programs to reflect that need — making our students digitally equipped and career-ready.

Here’s how we do it.

Digital-First Curriculum Across Specializations: Whether you’re studying Marketing, Finance, HR, Business Analytics, or Digital Transformation, each JKBS specialization integrates:

✔️ Digital business tools
✔️ Technology-backed simulations
✔️ Data literacy and dashboard reporting
✔️ Marketing automation & customer journey mapping

This ensures you not only understand the subject but also know how to apply it with tech.

Certifications from Global Tech Giants: JKBS offers industry-recognized certifications from:

✔️ Google (Digital Marketing & Analytics)
✔️ IBM (Business Analytics & AI Tools)
✔️ Microsoft (Excel, Power BI, Cloud Tools)

These certifications enhance student resumes and provide practical value in today’s hiring environment.

Exposure to Tools Used in Industry: Hands-on training at JKBS includes platforms like:

✔️ Power BI & Tableau for analytics
✔️ Google Ads & Analytics for digital marketing
✔️ Python & SPSS for research and modeling
✔️ MS Excel & Tally for finance and accounting

These tools are integrated into project work, live cases, and presentations.

Workshops, Masterclasses & Industry Mentors: Throughout the academic year, JKBS organizes:

✔️ Digital marketing bootcamps
✔️ Analytics masterclasses with IBM trainers
✔️ AI and emerging tech panels with alumni & CXOs

Students gain real-world knowledge that goes beyond textbooks and prepares them for the next decade of business.

Placement Advantage with Digital Readiness: In the 2024 placement cycle, employers like KPMG, TCS, Nestlé, and Genpact specifically sought students skilled in:

✔️ Digital dashboards
✔️ Campaign data analysis
✔️ Business process automation

This highlights the value of digital fluency in cracking interviews and securing high-impact roles.

At JKBS, digital transformation is not a module — it’s a mindset. We ensure every student graduates with tech-enabled business thinking, making them ready to lead in an AI-first world.