Today’s job market demands more than just academic knowledge. Employers seek digitally fluent professionals who can blend business strategy with data-driven decision-making, analytics, and tech-savvy thinking.
At JK Business School, Gurugram (JKBS), we’ve built our PGDM and BBA programs to reflect that need — making our students digitally equipped and career-ready.
Here’s how we do it.
Digital-First Curriculum Across Specializations: Whether you’re studying Marketing, Finance, HR, Business Analytics, or Digital Transformation, each JKBS specialization integrates:
✔️ Digital business tools ✔️ Technology-backed simulations ✔️ Data literacy and dashboard reporting ✔️ Marketing automation & customer journey mapping
This ensures you not only understand the subject but also know how to apply it with tech.
Certifications from Global Tech Giants: JKBS offers industry-recognized certifications from:
✔️ Google (Digital Marketing & Analytics) ✔️ IBM (Business Analytics & AI Tools) ✔️ Microsoft (Excel, Power BI, Cloud Tools)
These certifications enhance student resumes and provide practical value in today’s hiring environment.
Exposure to Tools Used in Industry: Hands-on training at JKBS includes platforms like:
✔️ Power BI & Tableau for analytics ✔️ Google Ads & Analytics for digital marketing ✔️ Python & SPSS for research and modeling ✔️ MS Excel & Tally for finance and accounting
These tools are integrated into project work, live cases, and presentations.
Workshops, Masterclasses & Industry Mentors: Throughout the academic year, JKBS organizes:
✔️ Digital marketing bootcamps ✔️ Analytics masterclasses with IBM trainers ✔️ AI and emerging tech panels with alumni & CXOs
Students gain real-world knowledge that goes beyond textbooks and prepares them for the next decade of business.
Placement Advantage with Digital Readiness: In the 2024 placement cycle, employers like KPMG, TCS, Nestlé, and Genpact specifically sought students skilled in:
✔️ Digital dashboards ✔️ Campaign data analysis ✔️ Business process automation
This highlights the value of digital fluency in cracking interviews and securing high-impact roles.
At JKBS, digital transformation is not a module — it’s a mindset. We ensure every student graduates with tech-enabled business thinking, making them ready to lead in an AI-first world.