An avid Marketing enthusiast, Dr. Shahana has 12 years of work experience that includes both teaching and corporate experience. She has also taught overseas in Jazan University, Saudi Arabia. She holds a PhD in Marketing from IILM University, Gurgaon, an MBA from University of Kashmir, and has NET qualification in Management stream.  In her endeavor to upskill, she has received prestigious certifications from reputed institutions such as DMS, IIT-Delhi for Social Marketing, The Takshashila Institution, Bangalore for Graduate Certificate in Public Policy (GCPP) – Advanced Public Policy, and Johns Hopkins University, USA, for Ethical Leadership etc.

Dr. Shahana has presented in various national and international conferences and has also published her research in reputed journals. Her competencies in marketing (especially for social good), communication and research provide great learning for the students in their understanding of concept application, latest developments and future readiness.