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Research Excellence in Marketing & Consumer Behavior

Another Proud Research Milestone for JK Business School!

We congratulate Dr. Raiswa Saha, Assistant Professor, for her valuable contribution to global research in the field of consumer behavior and marketing.

Her recent publication in a reputed ABDC-ranked journal demonstrates the growing academic strength and thought leadership of JKBS in business research and international scholarship.

This achievement further reinforces our commitment to nurturing impactful, globally relevant research at JKBS.