She is an accomplished academician and entrepreneur with over 21 years of experience with the right blend of corporate and academics. She leads innovative initiatives in Marketing and Professional Enterprise Development. Her research focuses on digital marketing, sustainability, and Industry 5.0, with publications in reputed journals. She is also the Founder & CEO of OrganicMagic and VR Magic on Wheels, ventures reflecting her passion for sustainability and creativity. Dr. Dixit exemplifies leadership that bridges academia and enterprise with vision and purpose.