A proud moment for JK Business School, Gurugram!
An engaging article by Dr. Charu Bansal, Prof. Sukhamaya Swain, and Dr. Siddhartha Bhattacharya has been featured in Telangana Today under the title “New Sporting Playbook.”
The piece explores how India’s sporting landscape is rapidly expanding beyond cricket, driven by rising youth participation, new-age leagues, government initiatives, and a growing sports economy. It highlights how this shift is creating opportunity, reshaping communities, and inspiring a new generation of athletes.
At JKBS, we celebrate our faculty’s commitment to meaningful research and thought leadership that connects academic insight with real-world change.
Read the article here
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