The present study examines virtual try-on technology (VTO), return policies, pay-on-delivery (POD) mode of payment, vendor-specific guarantees, and free shipping policy of online retailers as antecedents of trust. The study also examines the role of perceived effectiveness of e-commerce institutional mechanisms (PEEIM) as a moderator between repurchase intention and trust. Data were collected through an online survey
Author
Urvashi Tandon, Amit Mittal & Sridhar Manohar
Name of Journal
Electronic Markets, September 2020, ISSN 1019-6781
