Experienced finance professional with a PhD and MBA. 20+ years academic expertise in Marketing & Research Methodology, focusing on Online Shopping Behavior, Cross-Cultural Adjustment, Green Marketing, and Services Marketing. Senior roles at JBM Group and Ernst & Young, leading global M&A and Investment Advisory teams. Visiting Faculty at management institutes, skilled in Financial Modelling and Valuation. Strong background in Accounting, Financial Management, and Derivatives. Holds PGDM, M.COM, UGC NET, CFA Level 1 & 2, B.COM. (Hons).