Dr. Raiswa Saha has completed her Ph.D. from SRM University, Sonepat Haryana. She has worked prior with UCSI University and INTI International University, Malaysia. Her research interests include consumer behavior, branding and electronic marketing.

Raiswa’s research has been published in top esteemed journals, including, Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, Journal of Travel Research, Marketing Intelligence & Planning, Journal of Service Theory and Practice among others. She has acted as reviewer for many prestigious journals of Sage, Wiley, Taylor & Francis, Emerald and is in editorial advisory and review board of many journals of repute.